Chief Marketing Officer
About the job at DePhi Bank
DePhi Bank is a global neobank company behind the DeFi (Decentralized Finance) and blockchain technology serving a greater mission to accelerate cryptocurrency adoption and financial inclusion for unbanked people while having no carbon footprint.
Are you looking to be a part of a fast growing startup in the blockchain industry and contribute to the crypto-currency revolution ?
DePhi Bank is looking for a bold, creative design (UX/UI), and goal-driven Chief Marketing Officer with a growth-hacker mindset and brand marketing experience.
While some of the developments require deeply specialized knowledge of crypto & blockchain industry, the primary requirement for this role is a solid experience (including deep knowledge of best practices) in product marketing, design thinking and growth-hacking. The role requires developing a holistic understanding of the business to build a brand, marketing plans and programs that can drive both short & long-term customer and commercial impact.
We are seeing explosive growth in the Decentralised Finance space, and there is a clear need for millenniums of a crypto bank which leverages DeFi native strategies (“saving” account, collateral loan, credit card, insurance…).
We are serial entrepreneurs and finance veterans looking to expand our core team.
This role can work be based locally or remotely
- Own the entire marketing cycle from positioning through to product launches and reporting
- Define our growth strategy, personalize our acquisition flow and optimize our attribution framework
- Plan and drive social media, email marketing, community outreach, strategic partnerships, brand collaborations, PR and work with influencers to expand audience and widen our reach
- Plan and measure performance KPIs to identify trends, revenue drivers and opportunities and present findings to the leadership team
- Stay up-to-date on competitive landscape and market trends while continuing to innovate storytelling and brand identity
- Building key customer service processes and systems, formulating management rules, and tracking the status of key customers
- Fluent English is a must, knowledge of other European languages (Spanish, German, French, etc) would be of an advantage
- 5-7 years relevant experience, preferably in a crypto trading or custody environment
- Experience in advertising and online and offline marketing campaigns
- Experience in digital/social media presence and optimisation, and have a strong social media presence
- Experience in PR community build and management
- Experience in developing and managing partnerships
- Experience driving customer/market research and analysis
- Experience with martech solutions including Customer Data Platforms (i.e Segment), A/B Testing (i.e Launch Darkly), Product Analytics (i.e Amplitude)
- Experience with CRM and marketing automation software
- Experience building a strong brand identity in the B2C/Crypto/Tech/E-commerce space
- A passionate, quick learner who thrives in a fast-paced, dynamic work environment
- Strong strategic thinking, client-facing communication and interpersonal skills
- Ability to work calmly and effectively remotely under pressure
- Detail-oriented with strong UX/UI skills and graphic design sensitivity
- A start-up mentality - not afraid to test out new ideas, roll up your sleeves to get stuff done